Apple Announces ‘Scary Fast’ Event on October 30

Apple has announced its second product event of the season, a month after introducing its new iPhone 15 lineup. The event, dubbed “Scary Fast”, will take place on Monday, October 30 at 5 p.m. PT / 8 p.m. ET. It will be a virtual event, streamed via Apple’s website, YouTube, and the Apple TV app.

The event is expected to focus on the Mac, and the company is rumoured to refresh several Macs in the lineup. The invitation features an Apple logo on a black background that morphs into the Mac Finder icon, confirming the event’s Mac focus.


What to Expect From the ‘Scary Fast’ Event?

Apple’s October event is one of the more mysterious events we’ve had, as there have been conflicting reports about what the company will announce. However, based on the available information, here are some of the possible products that we could see at the event.

New iMac

Apple unveiled the current M1 iMac way back in April 2021 with an M1 chip. It featured an all-new ultra-thin design, available in a range of unique colors. The 24-inch iMac, however, hasn’t been updated since then.

Some sources have suggested that Apple will introduce a new iMac with a larger display, possibly 27 inches or more. This iMac could also feature a new chip, either the M2 or the M3, depending on which reports you believe.

The M2 chip was first unveiled at WWDC 2022 and powers the 14-inch and 16-inch MacBook Pro models that were announced in January 2023. The M3 chip is rumoured to be a more powerful version of the M2, based on a 3-nanometer process and offering faster performance and better efficiency.

The “Scary Fast” tagline seems to imply that Apple has some dramatic upgrades in store for the iMac, so it’s possible that we could see the M3 chip debut in this product.

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New MacBook Pro

Apple updated its MacBook Pro lineup in January 2023 with the M2 chip, which offers improved performance, battery life, and graphics compared to the M1 chip. The new MacBook Pro models also feature a redesigned chassis, a mini-LED display, an HDMI port, an SD card slot, and a MagSafe connector.

However, some reports have indicated that Apple could refresh its MacBook Pro models again at the October event, possibly with the M3 chip or a variant of it. This could give the MacBook Pro models an edge over the competition and make them even more appealing to professional users who need more power and speed.

Alternatively, Apple could update its 13-inch MacBook Pro model, which is still using the M1 chip and lacks some of the features of its larger siblings. A new 13-inch MacBook Pro could adopt the M2 chip and some of the design changes that were introduced in the 14-inch and 16-inch models.

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Other Products

Besides new Macs, Apple could also announce some other products at the October event, such as:

  • AirPods 3: The third-generation AirPods have been rumoured for a long time, and they could finally make their appearance at the October event. The AirPods 3 are expected to have a similar design to the AirPods Pro but without active noise cancellation. They could also feature improved sound quality, battery life, and wireless charging.
  • AirPods Pro 2: The second-generation AirPods Pro could also be announced at the October event, although this is less likely than the AirPods 3. The AirPods Pro 2 are rumoured to have a more compact design, with shorter stems and smaller ear tips. They could also offer better noise cancellation, transparency mode, spatial audio, and health features.
  • HomePod mini: Apple discontinued its original HomePod speaker earlier this year, leaving only the HomePod mini as its smart speaker offering. The HomePod mini could get a refresh at the October event, possibly with new colors or features. Some reports have suggested that Apple could integrate a camera or a display into the HomePod mini, making it more versatile and competitive with other smart speakers.

How to Watch the ‘Scary Fast’ Event?

Apple will stream the ‘Scary Fast’ event live on its website, on YouTube, and through the Apple TV app. The event will take place on Monday, October 30 at 5 p.m. PT / 8 p.m. ET. This is a different time than usual for Apple events, which are typically held at 10 a.m. PT / 1 p.m. ET. The reason for this change is unclear, but it could be related to the Halloween theme or the availability of the products.

Apple fans are eagerly awaiting the ‘Scary Fast’ event, as it could reveal some exciting new products and innovations from the company. The event could also be the last launch event of 2023, as Apple usually does not hold any events in November or December. Stay tuned for more updates and coverage as the event approaches.

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