Infosys to acquire Germany-based Oddity For $50 Million in an all cash deal





Information Technology company Infosys will acquire Oddity, Germany-based digital marketing, experience, and commerce agency, in an all-cash deal for $50 million said the company on Tuesday.


As part of Infosys’ digital experience and design offering, Oddity will become part of Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, London, and design hubs in five cities in India, said Infosys in a statement.


The company had acquired US-based Wongdoody, which offers creative and marketing services, in a $75 million deal in 2018.


“To consummate the transaction, Infosys will also acquire Germany-based Kristall 247 for 3,000 euros (about ₹ 2.5 lakh),” Infosys said.


Infosys said Oddity’s acquisition cost is “up to 50 million euros, including earn-out, management incentives and bonuses.” With more than 300 digital experts, Oddity is one of the largest independent digital agencies, said the statement.

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